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NorthStar42 is a consulting practice founded on 10 years of hands-on experience, relentless research, and a passion for delivering measurable results. At the core of our work is a tailored methodology developed through deep study of industry practices and countless experiments, designed to help businesses refine their product strategy, streamline execution, and scale effectively. Our expertise spans startups, eCommerce, SaaS, and beyond—working with companies that rely on strong products to drive growth.

Our approach blends deep product management expertise with a results-driven mindset, ensuring every solution is both practical and innovative. We bridge the gap between vision and execution—delivering strategies that go beyond theory to drive measurable impact. Many businesses focus on growth but overlook the foundations that sustain it. By applying the right principles, even industries that don’t traditionally think in terms of product can unlock untapped potential. Whether refining a roadmap, optimizing workflows, or aligning teams around strategic goals, we empower businesses to move forward with clarity, confidence, and execution that delivers.

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Let’s walk you through how we solve these challenges.

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While our approach is adaptable across markets, these industries have seen the greatest impact from our work.

We work with companies across industries—but our core focus is helping businesses that rely on strong products to grow. Whether it’s an eCommerce store struggling with conversion, a SaaS company unsure of its roadmap, or a startup needing clarity, our process is built to drive results.

Where We’ve Made the Biggest Difference

E-commerce and Retail
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SaaS and Digital Products
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Media and Entertainment
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Mobile App's

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Our approach is grounded in clarity, creativity, and action. We align vision, streamline execution, and uncover innovative opportunities to help your business thrive.

Curious how we can help?

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Life, the universe, and everything—or your product’s success—starts with asking the right questions and finding the right answers. That’s what we’re here for.